breaking the fourth wall

Regarding the article "A Circular Wall? Reformulating the Fourth Wall for Video Games"
http://www.gamasutra.com/view/feature/4086/a_circular_wall_reformulating_the_.php

I found this to be a very interesting article as the concept of expanding the 'magic circle' to encompass the player, is not usually thought about whilst playing a game. The relationship between the player and the game is a scary concept on the 21st Century, as we are growing up with a computer as one of our needs or closest and most entertaining friends. The knowledge that a computer, Mobile phone, television or game is always present and available for us to access has become somewhat of a comfort to us - I know many people who can't 'survive' or rather live contentedly even for a day without the Internet or a mobile phone. The fact that computer programs in the form of games are able to immerse us in a world of fantasy that allows us to escape the real world is a very seductive concept. Which is perhaps why gaming is such a big industry and is now progressing beyond simple controls, into the realm of multi-path games and physical interaction with the screen. Now days, sitting and pushing buttons to see the equivalent of a screenplay being acted out by cartoonised characters doesn't satisfy the majority of consumers. Hence the development of interactive stories and player-effected texts.